Evaluation Podcast

Evaluation Podcast by tomhayward91

Radio Advert

My radio advert is a load of sound effect from waking up in the morning. It starts with birds singing, the alarm going off and a girl yawning and then carries on from her process to gradually getting down stairs to finally read MYBROMLEY when there is a sigh of relief. I think my radio advert relates well to my poster so that the newspaper and adverts can be easily recognised together. I think that my radio advert went well as it is quite interesting and quite fun which will hopefully attract my target audience.

Newspaper Poster

This is my poster to advertise my newspaper. I have chosen to stick with my blue and red theme and the same font as the masthead so the paper is recognisable.

The poster is a type of optical illusion as the time '6:30 am' is hard to see, this is to show the feeling of how hard it is to concentrate and get up in the morning which most of our target audience have to do to go to school, college or work.

The font at the bottom is on a white background to make it clear and stand out and it says 'school? college? work?' which straight away attracts anyone that goes to these or that are students.

I feel that this is a very successful poster as it is appealing to the audience and relates well to my newspaper.

Class mates feedback

We printed off our newspaper and let our classmates comment and criticise to help us improve it to make it look more professional and appealing. From this feedback we found small things that we could change for our final draft to make it look better, for example we found the gutter spaces where to big and made the paper look bare so we made them smaller however we then found the stories looked to short. So we made them longer and added bigger font quotes through out the story.

Progress Print Screens (second page)

This is the progress of our second page, we chose to carry on with the red and blue theme for our sub-masthead. We put the weather on this page for Bromley as people will always want to know what the weather is going to be like. We chose to have cartoon weather pictures to make it look more 'fun' to attract teenagers.

We then added a small photo to our secondary story of one of the boys from the school trip, it is only small but breaks up the amount of text so it doesn't look like too much effort to read as teenagers would get bored.

We then added more adverts, including driving lessons (as our target audience will be thinking about starting to drive and may find this helpful) and also a website where people can give their opinions to earn money, which sounds perfect for a teenager.

We added the main photos at the end, the one on the left is of an upcoming singer that will interest teens and the other is the secondary main picture of the group of winning students.

Progress Print Screens (First Page)

This is the progress of my newspaper, we started by putting the main story in and the headline. We chose a font called Franchise which we uploaded from the internet. We chose this font because it is a bit more 'funky' than the average newspaper headline. Therefore will hopefully attract the younger generation.

We then added adverts to the newspaper. The adverts we made are shops and deals that are in the community. They also are aimed at teenagers. For example, we have included 20% discount for HMV as teenagers are very interested in music and films which they can buy from here, in there local area.

We then added the main picture which shows the boxer winning his match. It is a very large picture and takes up a lot of room, this will hopefully attract the audience as it is easy to see and the boy is around the ages of our target audience.

Second Story

Eleven Sixth form students from Ravenswood School in Bromley were lucky enough to bag themselves a once in a lifetime trip to Paris. The students won the trip after their short alternative film was selected to be shown at the 9th edition of the Paris Cinema International film festival 2011. The students wrote, directed, produced and starred in their winning film.
For seven years now, the city of Paris, the world capital of cinema, has been offering the audience and the professionals a modern, dynamic, creative international film festival. With a growing attendance every year (over 75,000 festival-goers in 2010) the students film will surely be a huge success. The students had a brilliant time and were able to see all of the attractions available in Paris.The winner of the festival will be announced on July 3rd, we wish the students the best of luck!

This is our secondary story, in our newspaper we want to notice teenagers success in the community so it is about a group of students who were lucky enough to win a trip to Paris. Once again this story involves the community and the teenagers.

Main Story for my newspaper

David Haye and Audley Harrison weren’t the only boxers taking part in a title fight this weekend.
A young boxer from Bromley & Downham ABC maintained his 100 per cent record by securing the national schoolboy U66kg title at Brentwood Leisure Centre.

Sam Walker, aged 13, stopped Jordan Howard (Benny ABC) in the third round to take one of the high-statuses titles up for grabs as an amateur boxer.

The young pupil from Ravens Wood School, Bromley, fort in the semi-finals a fortnight earlier. After looking very impressive against Darren Townley (City of Gloucester ABC), winning that contest 8-1 by computer scoring, he was very confident in fighting in the final of this prestigious title.
After triumphantly winning his this contest, Walker has been chosen to represent England in the tri-nations contest against Scotland and Wales.

Helping Walker prepare for the fight, by providing sparring sessions, were club members George Jupp, Ashley Surin, Sam Ewen, Jacob Ewen, Alex McKay and Chris Tsiopani.

Not only is Sam a promising boxer, he also plays football for the Coney Hall Under 14s who have backed his boxing triumph all of the way.
“Well done Sam. All your team mates and all at the Club wish you every success with the England Team in the future”
All his family, including his Dad Matt and his Grandad Joe, are rightly very proud of what he has achieved.

We chose to make this our main story as our paper is a local paper, therefore we want to involve the community and what young people have achieved in the area. It is also a sport that a lot of teenagers are interested in, which will hopefully catch their attention to buy the newspaper.

First Draft of Newspaper

This is the first draft of my newspaper, we will get our target audience to give us feedback on how we can improve the paper to make it look more professional and how it will stand out to teenagers.

Title design

This is my Masthead for my newspaper, we decided to make the text red and blue. This makes the masthead stand out as it is bright and bold. The red and blue also is to connote girls and boys as the newspaper is aimed at both sex. I chose a simple font to make the title clear and bold.

Rivaling

R- I am trying to represent the youths of Bromley through my newspaper. I think that the stereotype for teenagers is unfair as the small percentage of teenagers that are criminals and thugs make all the majority of teenagers look bad. My paper will show people that they can be proud of teenagers and it will show what the local teens have achieved as well as showing teenagers the news and what is happening in there community.

I-

V- To make my paper successful I am going to follow the more widely known papers conventions. I am using many conventions from 'The Sun' newspaper as this is a working class aimed paper. Therefore the colours and themes of the paper is very playful and easy to navigate. This would be perfect to use for my paper as it is aimed at teenagers so therefore would have to be fun to attract the target audience.

A- The target audience for my newspaper is from 13-19 mainly as I want it to be fun and appealing to teenagers. This doesn't mean that the paper rules out other ages, as they may want to find out what teenagers in their societies are doing. I will use bright, vibrant colours to attract teenagers and also interesting photographs. The stories will be based around teenagers so therefore other youths will want to read about them.

L- I will use a big bold 'fun' font for the title of the newspaper so that youths are attracted to it. I am using the colour theme blue and red because it represents Britain and also the fact that red represents bad, and blue represents a more calm collective type. This is significant to the newspaper as it is showing good things that has happened to the youth and also bad. We also didn't want to make the paper just black and white as it would not look very appealing to teenagers.

I- My ideology is to show that youths can make positive contributions to the community that they belong. This would hopefully attract people to read the newspaper as it shows that not all youths are the stereotypical 'thug'.

N- The newspaper will be laid out so that people can continuously read through it without having to think much. The same theme will run mostly through every single story. The theme of 'teenagers doing good things'.

G- This will be a local newspaper, showing what is happening in the local community. Therefore the photos and text has to be relevant to the local community. For example we are using a story about a young boy who has won the Great Britain boxing title. People will be interested by this story as the young boy is from the local community

Newspaper Sketch

Newspaper Research

The Bromley Times':

-Free weekly tabloid newspaper for the London Borough of Bromley
-Also distributed to my local towns, Orpington, Chislehurst, Biggin Hill and Beckenham.
-The editorial offices are in Sidcup
-Distribution- Door-to-door deliveries,
- Sold in supermarkets
- Petrol Stations
- Handouts at Bromley South railway station and the Walnuts Shopping Centre in Orpington.
- E-Edition on website


'Bromley News Shopper'

Formally known as the Bromley News Shopper Series is under the ownership of the Newquest Media group. The paper joined the ABC bureau in 1986, since then the paper has been able to average total of 73,770 copies per issue.

Distribution- Door-to-door
- Website


'The Metro (London)'

The Metro free paper was launched on the 16th of March in 1996, the publication is joint owned by the daily mail and General trust. the paper is distributed in other parts of the uk however the content is based on the region it is being distributing in. beside London the metro is also distributed in Brighton, Cardiff, Swansea & Newport, East Midlands , Liverpool,North East, North West, Scotland, West Country, Midlands and Yorkshire. The paper is distributed in large amounts at train stations roadside stands and local airports

Target Audience

My newspaper is aimed at a younger target audience than a traditional newspaper would target, the age group I am trying to target is young people from 13-19. It will be aimed at both boys and girls with a social class from C1 downwards however, for a young person to pick up a newspaper it would probably be because they are used to seeing there parents reading newspapers which may mean their parents are C1 or of a higher class. I want to challenge this idea and make young people pick up my newspaper as it appeals to them, what ever their parents class.

To make my newspaper stand out to my target audience it will have to relate to them and their lifestyle, as it is a local paper I will show what is happening in their community with other people their age. The advertising will be a key convention in my newspaper to catch the teenagers attention with adverts of their favourite brands and shops. I can advertise local shops in the community which are popular with my audience, making them interested in the newspaper and getting the community involved.

The psychographic categories my audience are most likely to fall into trendies and drifters, people who admire their peers but don't know exactly what they want.

Newspaper Stories

This was a story found in the News Shopper, it is a local story and shows that young people are helping charity and helping towards the community. It shows the young readers that not all news is bad.

This was also found in the Metro, I feel this would be an important story to include is it is a story about a 17 year old, which is my target audience, it makes the audience aware what is happening in their local area of people their age. It also shows how strong this 17 year old is, even though she is still young.

This story was in the Metro, I feel this would be a good story to use in my newspaper as most teenagers are interested in celebrities and music, and they want to know the latest ‘gossip’ of their favourite celebrity.

This was also found in the Bromley Times, I think that this would be important to a teen based newspaper as a lot of teenage boys are very interested in sport and football, and it is also supporting the local team of players who are also young adults.

This was a story I found in the Bromley Times, I feel this story would appeal to my target audience of teenagers and students as this man was a student himself, I think it is important to show teenagers these kind of stories as it makes them aware of murderers and the things that can happen to them at their age.

Newspaper Dimentions

Length of paper- 37.5 cm

Width- 30cm

Border Width (left)- 0.9cm

Border Width (right)- 2cm

Border Length (Bottom)- 1.9cm

Border Length (top)- 1.9cm

Column Width (Main Story)- 3.5cm

Picture Length- 19.3cm

Width- 11.4cm

Ideas for brief

Given the option I have chosen to produce the newspaper for my A2 production work. I chose to create the newspaper as I feel that I already have skills for the programmes used to create one. I have used inDesign, where I created a practise newspaper last year, which has given me an idea into what I am going to be using and how it works to create a professional looking piece of work. I have also used photoshop regularly, which will be a key skill to creating a newspaper.

I made a short film earlier this term, and although I enjoyed the making of it, I feel that it wasn't very successful. I think that my idea of the film was good but the time keeping and editing wasn't very good, therefore I think that

I would be able to be more successful making a newspaper as I feel I have better skills at doing this.

I have recently looked at my local newspaper called 'The Bromley Times', I looked at the conventions used to give me ideas for my newspaper. The front page was similar to the conventions of major newspapers, it had the logo at the top left corner, with a plug underneath and then the main headline story. Both of the pages I looked at had the structure of five columns, they both contained a lot of information which was crammed in, along with many adverts aimed at the target audience. From looking at all the conventions I could tell that the target audience age was middle class, for example, one of the adverts was advertising a dancing school for young children, so the reader could send their own children there.

For my own newspaper I want to create a newspaper with similar conventions to this, however I think that there is a gap in the market for newspapers targeting younger people.