Target Audience

My newspaper is aimed at a younger target audience than a traditional newspaper would target, the age group I am trying to target is young people from 13-19. It will be aimed at both boys and girls with a social class from C1 downwards however, for a young person to pick up a newspaper it would probably be because they are used to seeing there parents reading newspapers which may mean their parents are C1 or of a higher class. I want to challenge this idea and make young people pick up my newspaper as it appeals to them, what ever their parents class.

To make my newspaper stand out to my target audience it will have to relate to them and their lifestyle, as it is a local paper I will show what is happening in their community with other people their age. The advertising will be a key convention in my newspaper to catch the teenagers attention with adverts of their favourite brands and shops. I can advertise local shops in the community which are popular with my audience, making them interested in the newspaper and getting the community involved.

The psychographic categories my audience are most likely to fall into trendies and drifters, people who admire their peers but don't know exactly what they want.